@loewe has signed on Thai actor Tawan Vihokratana (@tawan_v), nickname Tay, as its newest brand ambassador.⁠
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Foreshadowing his new relationship with the Spanish fashion house, Vihokratana attended Loewe's fall 2025 presentation in Paris, and took in its "Crafted World" exhibition in Shanghai.⁠
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"Collaborating closely with the brand has deepened my admiration for its artistry and inspired new paths of self-expression," Vihokratana said in a statement shared first with WWD.⁠
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"I’ve come to truly value the essence of art and craft that defines Loewe, and I’m excited to continue this meaningful journey as brand ambassador."⁠
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A model and TV host, too, Vihokratana is probably best known for his breakthrough performance in "Kiss: The Series" — which spawned spinoffs "Kiss Me Again" and "Dark Blue Kiss" — and the Thai adaptation of "Cherry Magic: The Series."⁠
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Read more at WWD.com — #linkinbio⁠
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Report: @milessocha