I’ve spent my whole life playing sports, so naturally the clothes I often wear are gym clothes.
Here’s what I’ve learned: gymwear is the only kind of clothing that gives you two opposite feelings at once. Power and confidence while you train and pure comfort on a day off. That contrast is what’s always pulled me in.
But sport gave me more than a wardrobe. It also taught me its hardest and loneliest lesson. Discipline.
When I set out to build Unit-01, I started from zero. Discipline is the only reason I didn’t quit when it got hard. I spent every second chasing the right fabric, learning textile details I never knew existed, testing, scrapping, and starting over, again and again, until I perfected it.
The full story behind a single shirt starts here. Follow along.
#Behidethebrand @unit01official