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เดวิด (โทบี้ แม็กไกวร์) และ เจนนิเฟอร์ (รีส วิทเธอร์สปูน) หลุดไปอยู่อีกโลก ที่ทุกสิ่งทุกอย่างเป็นสีขาวกับดำ จนกระทั่งพวกเขาได้เปิดหูเปิดตาชาวเมืองให้เห็นโลกที่แท้จริง ซึ่งทำให้สีขาวดำเริ่มค่อยๆ เปลี่ยนเป็นสีธรรมชาติ

David, single, lonely and not happy with his life, flees reality by watching Pleasantville - a 1950's b&w soap opera, where everything is just pleasant.

His sister Jennifer, sexually far more active than her brother, gets in a fight with him about a very strange remote control - given to them just seconds after the TV broke by an equally strange repair man - and they suddenly find themselves in Pleasantville, as Bud and Mary-Sue Parker, completely assimilated and therefore black and white, in clothes a little different and with new parents pleasant ones.

David wants to get out of the situation as well as his sister, but whereas he tries to blend in (effortlessly, with his knowledge), she does what she likes to do. One event leads to the other, and suddenly there is a red rose growing in Pleasantville. The more rules are broken, the more colorful life gets in Pleasantville, USA.